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Marketing
| MKT
301 |
Principles
of Marketing
|
(3-0-3) |
| The basic
principles of marketing are introduced. Material covered includes marketing’s
role in society and the firm, marketing concept, market segmentation and target
marketing, market measurement, and the elements of the marketing mix, including
product planning, physical distribution, promotion, personal selling, mass
selling, and price setting. |
| Prerequisite: |
ECON 202 |
|
| MKT
320 |
Sales
Management
|
(3-0-3) |
| Fundamentals
of personal-selling and sales management are introduced. Formulating sales
program objectives, establishing a sales organization, assigning sales
territories and sales quotas, and its implementation through personnel
selection, training, motivation, and compensation are extensively covered. Understanding buying behavior and selling role in marketing
strategy. Computerized models of evaluation and control for the sales
program are introduced. |
| Prerequisite: |
MKT
301 |
|
| MKT
330 |
Advertising
and Sales Promotion
|
(3-0-3) |
| The role of
advertising and sales promotion in the marketing program is thoroughly
examined. Discussions center on the communication process and consumer
decision-making. Other topics covered include organization of advertising
activities, determination of objectives and budgets, creation of the message,
selection of media, and evaluation and control of the advertising and sales
promotion efforts. |
| Prerequisite: |
MKT
301 |
|
| MKT
340 |
Retail
Management |
(3-0-3) |
| A comprehensive examination of retail operations planning, buyer
behavior, and Facilities planning. The course covers store location,
store design and layout, staffing, merchandise planning and control, pricing
and promotion, credit and other services, and financial management of the
retail enterprises. |
| Prerequisite: |
MKT
301 |
|
| MKT
345 |
Marketing
Research |
(3-0-3) |
| An introduction to the principles and applications of marketing
research. The role of marketing research, types of research, and the research
process are thoroughly examined. Types of data, research designs, sampling
methods, questionnaire design, field work, basic data analysis, and effective
presentation of findings are extensively discussed. Computer assisted
interviewing, sampling and analysis are emphasized. It
includes an empirical market research project. |
| Prerequisites: |
MKT 301, OM 202 |
|
| MKT
351 |
Marketing
Cooperative Work |
(0-0-9) |
| Twenty-eight
weeks of practical training in marketing or in a related area in a selected
organization. The training program must be approved and the student's progress
during his coop period must be monitored. The student is expected to write a
coop report under the supervision of a faculty member in accordance with
university regulations. |
| Prerequisite: |
Senior
Standing |
|
| MKT
375 |
Services
Marketing |
(3-0-3) |
|
It focuses
on the process of planning, organizing, and implementing the marketing effort
in service organizations. It includes a detailed discussion of the distinctive
aspects of services marketing, the development of a framework for understanding
and positioning service organization in the marketplace, and the management of
demand and customer mix of service organizations.
|
| Prerequisite: |
MKT 301 |
|
| MKT 400 |
Industrial
Marketing
|
(3-0-3) |
|
A systematic discussion of the strategic factors to be considered
in the marketing of trial and technical goods and services. In-depth examinations of industrial markets, complex nature of
industrial buying behavior, methods of industrial market research. and developing industrial marketing strategy are provided.
In addition, roles of product strategy, personal selling, promotion,
distribution, and pricing strategies in industrial marketing are examined.
|
| Prerequisite: |
MKT 301 |
|
| MKT 410 |
Consumer
Behavior |
(3-0-3) |
|
An introduction to the principal concepts in consumer behavior and
consumer decision-making. A thorough examination is
made of such conventional areas and topics in consumer behavior as needs and
motivation, personality, consumer psychographics, perception, learning,
attitudes, and values. The consumer's decision-making process is covered. Other
factors which influence consumer behavior such as reference groups, family,
social class, and culture are discussed.
|
| Prerequisite: |
MKT 301 |
|
| MKT 420 |
International
Marketing |
(3-0-3) |
|
The process of identifying consumer needs and preferences across
international boundaries and matching the abilities of the enterprise to serve
these needs through adaptation strategies. A systematic study of the
cultural, societal, political, legal, and economic environments of planned
target markets. Marketing strategy planning for an effective program in
international marketing for product, price, promotion, and distribution
decisions are rigorously covered.
|
| Prerequisite: |
MKT 301 |
|
| MKT 450 |
Marketing
Management |
(3-0-3) |
|
Analytical integration of tools, factors, and concepts used
by marketing management in analyzing, planning, establishing strategies and
policies, and solving marketing problems. Other material covered
includes strategies and approaches necessary for sound marketing management
decisions in the price, promotion, demand management, distribution channels,
and product development activities of profit and non-profit organizations.
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| Prerequisite: |
MKT 301 |
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