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Marketing Major Course Requirements
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a)
Preparatory Year Requirements (28 Credit Hours)
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Credit
Hours
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English
Language
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ENGL
001, 002
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16
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Mathematics
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MATH
001, 002
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8
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Preparatory
Shop
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ME
001, 002
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2
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Physical
Education
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PE
001, 002
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2
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28
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b)
General Education Requirements (38 credit hours)
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Credit
Hours
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Communication
Skills
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ENGL
214, IAS 101, 201,
MGT 210, 448
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13
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English
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ENGL
101, 102
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6
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Islamic
and Arabic Studies
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IAS
111, 211, 311
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6
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Mathematics
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MATH
131, 132
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6
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Physical
Education
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PE
101, 102, 201, 202
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4
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Introduction
to Technology
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SE
100
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3
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38
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c)
Core Requirements (42 credit hours)
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Credit
Hours
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Accounting
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ACCT
201, 202
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6
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Economics
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ECON
101, 202
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6
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Finance
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FIN
301
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3
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Management
Information Systems
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MIS
101, 102
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6
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Management
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MGT
301, 311, 449
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9
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Marketing
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MKT
301
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3
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Operations
Management
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OM
210
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3
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Quantitative
Business Analysis
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OM
201, 202
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6
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42
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d)
Marketing Major Requirements (39 Credit hours)
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In
addition to the core, Marketing majors must complete the
following courses:
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A.
Required Courses (33 credit hours)
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Management
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MGT
410
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Marketing
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MKT
320, 330, 340, 345, 375, 400, 410, 420, 450
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Operations
Management
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OM
310
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B.
Required Electives (6 credit hours)
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Each
student majoring in Marketing is required to take two of
the following elective courses:
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Management
Information Systems
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MIS
3xx or 4xx
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Accounting
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ACCT
3xx or 4xx
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Finance
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FIN
3xx or 4xx
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Management
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MGT
3xx or 4xx
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Economics
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ECON
3xx or 4xx
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Operations
Management
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OM
3xx or 4xx
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Quantitative
Business Analysis
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OM
3xx or 4xX
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e)
Marketing Co-operative Work Requirements (9 credit
hours)
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Each student majoring in Marketing must participate in
a structured 28-week program of Marketing practical
training in the Marketing Department, or a section
related to it, or in a selected industrial organization.
The student’s progress during the Coop training will
be monitored by the Department of Management &
Marketing. Under the supervision of a Marketing faculty
member or a faculty member in a related discipline, the
student must write an analytical report about his Coop
work experience under the label: MKT 351 (Marketing
Cooperative Work).
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f) Total Requirements (128 credit
hours) - The B.S. Degree in Marketing requires a total
of 128 credit hours
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Marketing Major Requirements
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In addition to the core courses, Marketing majors must
complete the following courses
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COURSE
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TITLE
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PRE-REQUISITES
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MKT
320
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Sales Management
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MKT 301
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MKT 330
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Advertising & Sales Promotion
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MKT 301
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MKT 340
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Retail Management
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MKT 301
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MKT 345
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Marketing
Research
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MKT
301, OM 202
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MKT 375
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Services
Marketing
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MKT
301
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MKT 400
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Industrial Marketing
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MKT 301
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MGT 440
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Consumer Behavior
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MKT 301
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MKT 410
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International
Marketing
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MKT
301
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MKT 420
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Marketing Management
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MKT 301
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MKT 450
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Quantitative Methods for Management
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OM 210, OM 202
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OM 310
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Quantitative Methods
for Management
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OM 210, OM 202
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MGT 410
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Organizational Behavior and Design
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MGT 301
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