The undergraduate bulletin states: “The objective of the Management Program is to prepare students to assume leadership roles in business and other types of institution”. The program is designed to develop the student’s ability to think objectively and make sound decisions. This program will teach the student how to become effective as a person and as a managerial leader.

Graduates with a  B.S. in Management should have knowledge and understanding of these broad management areas:

• To develop students’ competence in effectively formulating and implementing marketing strategies for consumer, industrial, service, and retail business.  

• To equip students with methodological and analytical skills (quantitative and statistical) so that they can effectively gather, analyze, and interpret information for use in marketing decision-making.

• To enhance students’ marketing-related communication skills.

• To build students’ competence in the effective use of current information and related technologies in marketing decision making.