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Department of
Marketing & Management Objectives |
| Our
objective is to be a department of highly qualified instructors dedicated
to preparing our students for entry-level opportunities and long-term
career success in Management and Marketing, providing
a fulfilling experience for members of our faculty, and making meaningful
contributions to the professional and academic communities at the national,
regional and international levels. |
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Educational
goals |
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(a) To provide students with sufficient academic and professional base
from which to pursue a career in marketing and management or from which to advance to further study and a potential
academic career in management and marketing |
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(b) To provide students with the skills necessary to apply their knowledge
in the organizations and businesses in which they are employed.
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(c) To provide students with a solid basis on which they can adapt to
changing techniques and practices in the professional world.
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(d) To attract and retain qualified students with the talents necessary
to successfully complete their chosen degree programs.
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Research Goals
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| To
conduct research that contributes directly to the Department’s role
in providing education to our students, encourages the intellectual development
of faculty, and meets the needs of the local and international business
and academic communities. |
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Community Service
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To
participate in public service activities, and to provide management and
marketing
consulting, and professional services to businesses.
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