|
Work Shop 1
Workshop on
Entrepreneurship
Sunday, 24th
February 2008
8:00 AM
to 6:00 PM
The workshop will give you a
greater ability in how to:
-
Understand the entrepreneurial processes for new business
opportunities creation
- be aware
of your own skill-set, to see how you can best contribute to
the entrepreneurial process
-
understand the market for your idea, so that you can
extrapolate the size and attractiveness of the opportunity
to be created
- listen
to and apply customer feedback in the prototyping stage of
the idea, so that the end-product has tangible market value
-
create
and execute a go-to-market strategy in uncontested market
space, where nobody else can compete
- understand and apply the value of Intellectual Property to
protect market entry
- understand various methods of financing for development
ـــــــــــــــــــــــ
Workshop Elements:
The Entrepreneur:
The Making of an
Entrepreneur
The Meyers
Briggs Type Indicator
The Idea: New Product
Innovation,
The Customer:
The Kano-Model
Interactive case
studies
The Business Model:
The Market: Creating Market Disruption
The Strategy: Blue Ocean Strategy
The Deal:
The Art of Negotiation & Selling
The Art of Fund Raising
ـــــــــــــــــــــــ
The Instructor:
Dr. Rafik Loutfy
Professor and Walter Booth
Chair of Engineering, Entrepreneurship & Innovation,
www.chemeng.mcmaster.ca/faculty/loutfy/default.htm
Dr. Loutfy recently joined
McMaster University after a long and distinguished career
with Xerox Corporation. Most recently he held the position
of Corporate Vice President and Director of the Xerox
Research Centre of Canada (XRCC), where he led the creation
of countless new ventures and spin-out companies based on
Xerox technology. He received his Ph.D. from the University
of Western Ontario and MBA from the University of Toronto.
Rafik holds more than 43 patents and has published more
than166 articles
ـــــــــــــــــــــــ
Detailed Program:
|
Time |
Topic |
|
8:30 - 9:00 |
Introduction |
|
9:00 - 9:30 |
1- The Entrepreneur
Discussion – The making of an Entrepreneur |
|
9:30-10:15 |
The person |
|
10:15-10:30 |
Break |
|
10:30-11:30 |
Discussion- Business
Start-up Strategy |
|
11:30-12:15 |
2- The
idea
Discussion – New Product Innovation |
|
12:15 – 1:00 |
Prayer Break and Lunch |
|
1:00 – 2:00 |
The
Business Model
Discussion-Value Proposition & Business Models
The Market
Creating Unconnected Market Space |
|
2:00 – 3:00 |
-
The Deal
Discussion: The art of
Start
The art of Selling
The art of Negotiating
Case Study: ABC
Technologies (Vendor vs. Triwellers)
Partners get half an hour to
negotiate and make a deal as per the instructions
and documents they have. |
|
3:00 – 3:15 |
Break and Asr Prayer |
|
3:15 – 4:00 |
1. Raising Money
Funding Sources
Government Resources
VCs/Angels |
|
4:00 – 4:30 |
2- Set-up Resource
Business help
Advice/mentoring
Incubation |
|
4:30-5:00 |
3- University based
start-up
Discussion – how?
Process & Tools
Discussion of successful/failed examples of
university startups |
|
5:00 – 6:00 |
What is Next?
Access real life ideas –
Participants are encouraged to bring OCE funded
research technologies of their own
ideas/technologies and team spend 10 min assessing
the technology using tools learned in the first half
of the workshop. Each team present (5 min each)
Value
preposition
Business Model
Market |
|
